February 1, 2024

FOR IMMEDIATE RELEASE

CONTACT: Todd Steven Burroughs (toddpanther@gmail.com/@ToddStevenBurr1)

NEW, FREE ONLINE NOVEL ON MEDIUM.COM TELLS THE STORY OF HOW AMERICA’S FIRST BLACK MUPPET, A SYMBOL OF THE BLACK POWER MOVEMENT, WAS EVICTED FROM “SESAME STREET”

A PEOPLE’S NOVEL: At The Dark End of Sesame Street: The Autobiography of Roosevelt Franklin
(OR
Coup Tube: The Prose Ballad of Roosevelt Franklin)

Roosevelt Franklin, one of the first breakout stars of Sesame Street, has been called “The Black Elmo” but he’s really a Black Power pioneer. It’s why author Todd Steven Burroughs decided to take the plunge and further fictionalize the life of a network TV puppet.

“The more I read about Roosevelt, the more I realize that a puppet actually went through the Black Power experience,” said Burroughs, who, at 56, was part of the first generation of American toddlers to watch the then-brand-new “Sesame Street” on PBS. So it was clear to him that Roosevelt’s “life” had to be explored in-depth.

“Originally I was going to write an article, but that had been done to death already,” said Burroughs, a freelance writer and public historian. “I was going to make it a little different by doing one of those long magazine pieces that would have allowed Roosevelt his first-person segment—a mini-platform to tell his own story—and that idea expanded into this attempt at fan fiction.”

Roosevelt Franklin was created by Matt Robinson, the show’s first “Gordon” (pictured, along with Loretta Long, still the show’s “Susan” in 2024). Decades before “Elmo’s World,” he was the first character to get his own “Sesame Street” segment named after him, “Roosevelt Franklin Elementary School,” a series of skits that had Franklin work as a student teacher at a vibrant, noisy, inner-city school.

Another pioneering power-move: he was the first Sesame Street character to get an album. It was released in 1971 and re-released in 1974.

A mainstay from 1970, the year after Sesame Street began, to 1975, he was even one of the show’s first toys.

 So what happened?

“Roosevelt was a victim, ultimately, of middle-class Black respectability politics,” said Burroughs. “Once I saw his arc and how it intersected, and even mirrored, the Black Power Movement and the problems and paradoxes of racial integration and cultural nationalism, I knew I had to do something a little different, to tell the story I began to see in my own mind—basically write the last Black Power memoir about someone who, pun intended,  wasn’t going to be The Man’s puppet.”

Published in full and for free on Medium.com, At The Dark End of Sesame Street fills in significant gaps in Roosevelt’s story, giving him friends and mentors—some of whom are very well-known in New York’s Black communities in the early 1970s—and, by doing that, tells fun and interesting tales about television, music, and finding a sense of purpose. Along the way, it exposes the internal tensions that are inevitable when a young Black man tries to balance the demands of white liberalism and Black radicalism during the Black Power era.

“The weirdest part for me was writing a story that mentioned both pioneering New York Congresswoman Shirley Chisolm and Big Bird,” said Burroughs, a lifetime student of New York’s Black public affairs television programming and Black radio history. “TV has always created strange bedfellows, and this novel is no different.”

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DISCLAIMER: A PEOPLE’S NOVEL: At The Dark End of Sesame Street: The Autobiography of Roosevelt Franklin (OR Coup Tube: The Prose Ballad of Roosevelt Franklin) is a nonprofit work of fanfiction written and posted for free online consumption, and hopefully enjoyment, under Fair Use. Roosevelt Franklin is a fantasy puppet character created by a real Black man, Matt Robinson, for use by the Children’s Television Workshop (CTW), now known as the Sesame Workshop. Sesame Street is a creation of the Children’s Television Workshop for the Public Broadcasting Service and HBO and is trademarked by Sesame Workshop. The Muppets were created by Jim Henson and the CTW. All Sesame Street Muppet characters are trademarked and copyrighted by the Sesame Workshop. All images, names and likenesses of Sesame Street characters, puppets and PBS actors used in this promotional material and in the novel are done under Fair Use. No copyright nor trademark infringement is intended.