As 1968 draws to a close for the second time, I have only passing thoughts to add to the word avalanche.
Will Credit-Card Biden really fulfill the abandoned visions of pre-Vietnam Lyndon B. Johnson and the economic-bill-of-rights Franklin Delano Roosevelt? Although I would not suggest anyone hold their breaths, Pooh’s head would hurt to see so many re-thinkings in America.
My friend Jared Ball’s new book, The Myth and Propaganda of Black Buying Power (now free for The People!) breaks so many patterns of thought, pushing away from the mythical “buying power” and toward economic redistribution. It has to be part of the Black discussions on how to approach that redistribution. An excerpt: “What magnifies the impact of buying power claims is that they are largely promoted by, and even the product of, a Black commercial press who would transform the original concept into one designed to specifically target Black audiences. Beginning with John H. Johnson and carried throughout commercial media to today via the National Newspaper Publishers Association (NNPA), Target Market News, through popular journalists, academics and media personalities such as Tavis Smiley, Tom Joyner, and Dr. Julianne Malveaux, and also traditional Civil Rights organizations, including the Urban League and the NAACP, the myth has been propagated for two primary reasons. First—less known and garnering far less attention in the overall conversation—is that buying power is used as a means to attract advertising revenue by convincing White corporations of the potential of the Black consumer. Second, for so heavily propagating the myth—far more popular and far more mythological—is as a means of collective uplift or empowerment. Buying power largely then becomes a way for contemporary leadership or punditry to rebrand particular and far more conservative traditions of Black political struggle absent a meaningful examination of the history of these claims, their shortcomings, or criticism.”
Smiley, Joyner, and Malveaux have faded from the scene, but replaced by an army of Black liberals, ready for their 8-minute MSNBC segments. There is not one conversation on American “justice” since James Baldwin died that doesn’t lead to liberal democracy and capitalism.