Asante Sana, Black News Channel

Thanks to Roland Martin for sending me this! My first week of watching it was this last week!

From: Princell Hair
Date: 3/25/22 2:55 PM (GMT-05:00)
To: BNC Staff BNCStaff@bnc.tv
Subject: Network Update

Dear BNC Colleagues,

A little more than two years ago, the lights on BNC’s cameras flipped on for the first time. Despite the challenges of a global pandemic, we launched a groundbreaking mission to inject positive change into a news landscape that, for far too long, had underserved and overlooked Black and Brown people.

During the past few months, we have endured very painful workforce reductions at all levels of the network as we worked to achieve our financial goal of a break-even business. This has forced all of you to do more with less, and your contributions have been remarkable.

Unfortunately, due to challenging market conditions and global financial pressures, we have been unable to meet our financial goals, and the timeline afforded to us has run out.

It’s with a broken heart that I am letting you all know that, effective immediately, BNC will cease live production and file for bankruptcy. We are saddened and disappointed by this reality and recognize the stress that this puts on you and your families.

With the nation on the verge of a social justice reckoning not seen in this country since the Civil Rights era, we’ve been hard at work building our presence in the marketplace with unprecedented speed. Through a continuous run of distribution agreements on both linear and streaming platforms, BNC’s accessibility has grown to reach more than 250 million touchpoints.

Since rebranding and relaunching the network a year ago, we have developed a 17-hour daily block of live programming and a lineup of shows that are outstanding. Every day we present stories, context and viewpoints that illuminate and celebrate the Black experience in a way that no other network has since the dawn of television.

We have hired more than 250 Black journalists and Black production personnel, and all your hard work and dedication has lifted this network to incredible heights. There have been countless wins along the way, including gavel-to-gavel coverage of several trials that gripped our community, A-list guests throughout our dayparts and exclusive coverage of The Congressional Black Caucus’ first-ever response to the President’s State of the Union address. Just this week we set an all-time viewership record for the network during wall-to-wall coverage of Judge Ketanji Brown Jackson’s U.S. Supreme Court confirmation hearings.

I understand that this surprising and unfortunate news will naturally generate a lot of questions surrounding next steps. Our leadership team and human resources will be in touch to address them over the coming days and weeks.

Please know that I am very thankful for all of your hard work and deep commitment to our mission. We have differentiated ourselves, and your achievements over these last two years should be an immense source of pride that you will carry throughout the rest of your careers.

In the meantime, please take care of yourselves and each other, and remember that we built something great here. BNC, or something very close to it, will surely return at some point, because the world needs it, and all of you have proven it can be done.

Sincerely,

P R I N C E L L H A I R

President + CEO

And So The Professor Shows His Age: Some Unorganized, Unresearched Thoughts About 2021 (and Beyond) Black Media

So much has changed in the 20 years since I wrote about now-known-as “legacy media” Black Entertainment Television, Radio One, 1190 WLIB-AM and WABC-TV’s Like It Is! Turns out the “new Black media” I ballayhooed in my very-flawed doctoral dissertation back then was waaaay premature! Nowadays, my study seems more like the “last Black mass media” story, not a “new media” story. After all, the Web was under 10 years old when I graduated and Web 2.0 was just on the horizon.

(The jury might still be out on whether my promoted ideological perspective [Black media has two prongs: it fights white hegemony and reinforces Black/African spirituality] and formula have current value, but since individuals can do what they want to do now, based on their own (grounded) theories and phenemological-based values, those might be equally obselete. Shhh! Don’t tell my Seton Hall University “Mass Media and Minorities” students this! LOL! )

From my vantage point, the de-massified media world we live in now comes from a combo of cheap-to-free tech, increased corporate hegemony and, frankly, the need and want of individual or collective championing or branding, depending on ones’ perspective and/or agenda. The three factors combined can be admittedly dangerous, but I wanna see the content first before I judge.

(Between the development of these new digital networks, and the great series and book on the digital transformations of Black journalism, all happening within the last two years, I definitely feel like a scholarly and journalistic dinosaur. And perhaps that description’s accurate: Hell, my professional 2021-onward goal is still to write something as good as Gay Talese’s now 55-year-old Esquire narrative classic “Frank Sinatra Has a Cold” or James Baldwin’s 60-year-old Harper’s feature “The Dangerous Road Before Martin Luther King,” articles only a little older than me! That shows you where I’m at! LOL!)

The loose, unresearched chronology I have seen and now see: 

1970-1980s: Black people created grassroots and/or national newspapers and syndicated print columns in Black newspapers, public-affairs shows and syndicated radio commentaries (and BET, which, it can be argued, comes out of both Black radio’s tradition and its white hegemonic corporate conglomeration, beginning roughly in the mid-1970s).

1980s-1990s: Black people created a) print magazines, then b) syndicated radio shows, then c) websites.

2000-present: Black people attempted all of the above, and then added radio and TV networks (Cathy Hughes’ TV One being the most prominent). Then website TV and podcasting, micro-blogging (FB and Twitter), social media TV and podcasting, and now, thanks to YouTube’s and now Zoom’s, and Crowdcast’s, etc., tested viability, the new era (and this time I think I’m right :)) of Black people creating their own BETs!


In my view, this chronology exists because of two reasons: the tech to produce and distribute became cheap or free and corporate America stepping to get every market they can.


It’s a golden era, really. As long as everything is archived and everyone is to the left of Larry Elder ;), I’m fine with it!