In my new book on the Black Panther, I say this about Stan Lee and Marvel:
Growing up as a superhero-obsessed tyke in the 1970s, I saw the 1967 Spider-Man animated series (the one often called Spiderman, mistakenly without the hyphen between “Spider” and “Man”) and the Batman and Superman live-action series every weekday in second-run syndication and watched every version of The Superfriends every Saturday morning on ABC. I even devoured those gawd-awful Spider-Man live-action specials on CBS, as well as the two almost-as-bad Captain America and Dr. Strange movies that aired on that network. The fact that CBS aired quality live-action superhero shows like The Incredible Hulk and, in its second and third seasons, Wonder Woman (a refugee from ABC) almost made up for those terrible also-rans. And of course, I loved Superman: The Movie.
During that decade, I slowly discovered comicbooks. Marvel became my favorite. I think that was due to my all-time favorite characters, The Fantastic Four and the Silver Surfer, with Captain America as a runner-up. (I count the FF as one character.) My fifth-grade teacher had a copy of Bring On The Bad Guys, the third volume of the Simon and Schuster trade paperbacks that reprinted early Marvel stories with writer Stan Lee’s introductions. That’s where I discovered the FF, The Surfer and Cap in separate epic tales.
I still remember my shock when I found out that my favorites had been animated! Hanna-Barbera decided to syndicate, as a weekday “wheel,” all its 1960s Saturday morning superhero-action fare. Hanna-Barbera’s World of Super-Adventure, as the syndication wheel called itself, became my all-time favorite animated series, right next to Marvel Men, the second-run syndication of the 1966 Marvel Superheroes animated show (happily, Cap was a feature), and Superheroes!, the syndicated daily run of the Filmation 1960s DC animated cartoons of the same time. The H-B series, I quickly found out, had a Fantastic Four cartoon! I sat in front of the television every weekday, waiting to see if The Fantastic Four would come on. I was often disappointed, but I learned about great Hanna-Barbara superheroes like Space Ghost, Birdman and other characters. When I saw the FF and my other all-time favorite character, The Silver Surfer, fight some giant named Galactus, in front of another giant named The Watcher, I lost my mind and became a one-person [San Diego Comic-Con] Hall H, a certified Marvel Zombie. I never looked back.
But there was more. A few years after that, into the ’80s, I enjoyed Stan’s narration of “Spider-Man and His Amazing Friends,” Marvel and NBC’s answer to DC and ABC’s “Superfriends.”
And then there was that time in 1990, when, now the ripe old age of 22, I wrote a Star-Ledger feature on the first Todd McFarlane Spider-Man issue. I interviewed The Man himself on the phone. Being new to the pressures of daily journalism, I actually asked him to slow down while he was talking! He said directly that if I couldn’t keep up he wouldn’t continue the interview. That was GREAT training for me, for at the end of that conversation, I learned how to take notes over the phone. He sent me a form letter after the article appeared that of course I cherished.
I really, really, really wish he had stopped being in denial about standing idly by, playing innocent, while his cousin-in-law, Martin Goodman, cheated and reneged on Jack Kirby. I really wished he would have asked Jack to use the Silver Surfer, instead of taking it from him. Although I think many people forget that Stan was Jack (and Steve Ditko’s) boss, I think these questions are more than fair, and should not be shunted out of politeness.
Stan, along with Jack and Steve, were responsible for three out of every five of my childhood smiles. That is how I will always remember all three of them.